Less than a year ago, I started a new Instagram (@kelly_hovis) that could specifically serve as a creative outlet. I’ve gone through seasons where I post a couple times a week to once every few weeks. I haven’t been super consistent over the last few months, but recently I’ve tried to step up my game to set myself up well for when I launch my new business. Shhh, it’s a secret :). Exciting right??
I’ve had people ask me, “how do you get your images to look like that?”…well friends, with an I Phone. Gasp! And natural light. And a little editing. And the right kind of props. My favorite kind of images are against a white background, with an overhead angle. This is called a flat lay, where you arrange all of your props on a surface in a strategic way, to capture an overhead image. Here are a few tips to step up your creative flay lay Insta-game with your I-Phone.
- Choose a surface. I specifically like lighter surfaces. They are my favorite and the most beautiful to me! I really love mixing textures when possible, such as marble, tile, and wood however, many times I just use a white foam board. As you can see, the images below have lots of texture and surface. We have tile, a foam board, and marble.
- Position your surface in favor of natural light. Keep off the overhead lights, as that will create a yellow tint. If it’s the early morning and the sun is not shining in your direction at all, it’ll usually create a blue tint. The best light is a room with lots of windows, where the flat lay is kept out of the direct stream of light. Or, go outside and find a shaded area.
- Props. This is obviously what makes your image. The more I do this and the more you do it, the better we will get. I’m still learning and growing too! What kind of look do you want to portray? Is there a specific color scheme? Do you want to fill all the white space, or do you want to make a statement with just a few items? What is it you are trying to tell through your image? This is the fun part. It’s a story you are piecing together! For example, the following images tell a story of our new baby reveal. My oldest daughter has been dying for a sister. She has a rambunctious younger brother and gets pretty jealous of her friends with sisters. So after my husband and I found out the gender, I made her a cake with pink icing in the middle. We cut into it after she got home from school, and here are her sweet little hands relishing in her new baby sis.
- Editing. I NEVER use a filter. Ever. I’m too controlling over my images for that! I like to be the one in charge of the brightness, contrast, and sharpness. I don’t want a filter doing that for me. Instagram has pretty good editing capabilities, so bypass the urge to click on a filter and head on over to editing. Here is an example of before and after editing. See the difference a little editing can make?
I hope these few tips help and you’re on your way to more beautiful images, all with the click of an I-Phone! I would love to hear any tips and tricks you may have as well. Feel free to reach out at email@example.com!